A RECORD LABEL
Based in Los Angeles, California.
RAW ICONIC EXISTENTIAL INCLUSIVE UNSEEN
We believe the best of what popular culture has to offer originates from counter-culture, the underground.
We seek to create & curate the atmosphere that which propels underground culture; raw, compelling, and unseen. Through our roster of visionaries, resident artists and journalists, we establish and preserve the best of what our favorite sub & counter-cultures have to offer.
By highlighting the new and paralleling the classic, we want to curate the captivating energy that carries through the stories, and these genres, relative to the American P.O.C experience: House, Soul, Funk, Rap and Rock n Roll.
The culmination of these genres speak to themes of angst and frustration, but also out of body euphoria. The result is similar to a drug, and that’s the notion we seek to curate under.